Resume
Technical Writer, CopyWriter, Marketing Manager
Summary
· Over 15 years of experience in content management, marketing, copywriting, technical and content writing.
· Seven years writing for SCADA, renewable energy, solar inverter, energy efficiency, electrical utility, backup generator, and solar monitoring SaaS companies.
· Wrote explainer websites and campaign for the ITC tax incentives, enabling a 1.5 GW project pipeline.
· Designed and launched email campaigns with 62%+ open rates.
· Created promo assets for a webinar that resulted in 700+ registrations.
· Successfully wrote USDA solar and wind power grants.
Skills & abilities
· Editing and managing overseas content teams
· Project management
· Revision control and management
· Editing A.I. created content
· Traditional non-A.I. writing
· Working closely with Engineering and Dev teams
· Creating positive relationships with Compliance and Legal teams
· Localizing content from global branches
· B2B / B2C targeting
· Content generation
· CRM & Lead Gen
· Digital marketing
· RFP writing / proposal writing
· Strategic planning
· SEO optimization
Experience
Freelance Technical Writer, Marketing Manager & Copywriter
Clients: SolarEdge · 3/2024 – Current
· Managed revisions and technical content from overseas content team.
· Developed strong relationships with the Engineering team for technical document updates, graphics development, and white papers.
· Wrote webpages, event and sales collateral, plus email and social campaigns.
· Localized and edited content from India and Israel.
· Worked with engineering and legal teams to write content for a general audience that retained scientific accuracy and legal compliance.
Copywriter
Remote Contractor for Duke Energy Sustainable Solutions · Hampden, ME · 7/2021 – 3/2024
· Worked with Sales to identify opportunities for case studies, interviewed customers and created social and case study content from their stories.
· Liaised with social and web design agencies to foster positive outcomes.
· Performed technical writing and ghostwrote electrical and renewable energy blog posts.
· Wrote advertising video scripts, social posts, and print sales collateral.
· Created and edited webpages, including pitching and launching new strategic online web hubs, landing pages, etc.
Copywriter
Counterpart Communication Design · Memphis, TN · 2/2018 – 12/2020
Clients: FedEx, Buckman Laboratories International, Regus, Workspace Mobility, Mid-South Foot and Ankle Specialists
· Performed technical writing for software and solution instructions.
· Developed product and company positioning, created marketing strategies, and produced editorial calendars.
· Created SEO optimized copy and information architecture for webpages.
· Wrote copy for direct mail campaigns, social, and digital marketing.
Marketing Writer
Meteocontrol North America · Buffalo Grove, IL · 1/2017 – 12/2017
· Wrote proposal and bid documents in response to RFPs.
· Performed technical writing for SCADA solutions, copywriting, graphic design, photography, video production, and photo editing.
· Co-designed a Solar Power International booth, managed logistics and travel of booth and personnel, liaised with venue, oversaw booth setup, wrote and designed collateral, manned the booth, and performed follow up data entry of leads.
· Provided technical and translation support by editing technical and marketing documents into English.
Account Manager
Games Workshop · Memphis, TN · 2/2015 – 10/2016
· Managed over 100 accounts and coached small business clients on marketing and sales.
Marketing Associate
Tick Tock Energy · Effingham, IL · 5/2010 – 5/2011
· Wrote successful government grants for solar and wind projects.
· Assisted in proposal and bid documents creation in response to RFPs.
· Wrote curriculum and managed a college-level renewable energy workshop.
· Authored and designed advertising material, websites, and signage.
Education
B.A. English / Creative Writing, Knox College, Galesburg, IL
Coursework
Renewable Energy Specialist Program Mid-State Tech College Wisconsin Rapids, WI
Call 815-677-2818 or email rachelebaddorf@gmail.com to find out how I can help.
Technical Writing and Localization
Communicating with the American market is a complex business. It’s made even more complicated when the subject is technical or scientific and is being translated from another language.
Technical Writing
Using my studies and experience with tech firms, I can make technical subjects accessible to the average person. I’ve written technical copy for SolarEdge Technologies, Duke Energy Sustainable Solutions, FedEx, Branson Ultrasonics, and Meteocontrol North America. Working with engineering and sales teams, I’ve written:
White Papers
Application Notes
Technical Thought Leadership Blogs
Infographics
I also studied in the Mid-State Tech College's Renewable Energy Specialist program. This included hours of studying circuits, solar and wind technology, construction, and renewable energy site assessment. While working at Tick Tock Energy, I created curriculum for a college-level solar and wind seminar. My subject knowledge is the foundation of my technical writing.
Localization
To be clear, localization is not the same thing as translation.
Translation companies have a mandate to take the original text and put it into English. They tend, however, to do this by translating word for word. Any compelling marketing elements in the language is lost, and many times, the meaning can fall between the cracks. (This is even more common now that companies use A.I. for translation.)
Localization is taking word-for-word translations and rewriting them into compelling marketing/communications copy for the American market. It involves becoming so comfortable with the language and culture of the document's origin, that I can extrapolate the correct word when a translation has come back with something that is technically English, but functionally makes no sense.
Languages and Sources:
German — Through copywriting for Meteocontrol North America, whose parent company is German
Chinese and Thai — Through teaching English to Chinese and Thai pilot students at Olive Branch Airport in Olive Branch, MS
Japanese — Through my minor in Japanese Studies
Korean — Through teaching Business English classes, and children's classes in South Korea
U.K. English — Through marketing and account management for Games Workshop (a British company)